Source: The Partnership for a Drug-Free America, September 7, 2006
Preventing drug use in America is not only possible, but proving to be an efficient and effective way to contend with this remarkably complex social ill.
Click here to view the full articleSource: Alcoholism & Drug Abuse Weekly, February 12, 2001: p. 4
A study conducted by a University of Kentucky research team measured the effectiveness of anti-drug TV PSA's that were targeted towards "sensation seeking" teenagers. Interviews were used to determine the success of the campaign and the changes in the teens' behavior.
Click here to view the full articleSource: Government Executive, September 2000: p. 47-52
The federal government's 5-year, $1 billion campaign to eliminate youth drug abuse has won kudos and scrutiny. The article explains in detail what kind of problems arose and how they were handled by the responsible parties. It also demonstrates how PSAs, once popular, now face competition from paid ads.
Click here to view the full articleAuthor: Megan Twohey
Source: National Journal, November 4, 2000: p. 3491
The article outlines the progress and development of the anti-drug campaign initiated by the Office of National Drug Control Policy. Throughout the years it encountered attacks from officials, problems with fraud and mismanagement as well as difficulties with its media relationships.
Click here to view the full articleNetworks Exchange Anti-Drug Programming For Public Service Credits From White House
Author: Paige Albiniak
Source: Broadcasting & Cable, January 17, 2000: p. 3
A law was passed in 1997 that requires media outlets to match dollar-for-dollar any advertising the government buys with an anti-drug message. Now the modification that networks can fulfill these requirements by providing other forms of "media value" started controversial discussions.
Click here to view the full articleAuthor: Ira Teinowitz
Source: Advertising Age, July 12, 1999: p. 4
An independent evaluation of the government's anti-drug advertising claims the paid-for effort is having an effect on visibility and may actually be producing attitudinal changes.
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