Broadcast Distribution
Using PSA Strategy to Stay Ahead of the Competition
By Bill Goodwill
Six Steps for Getting Your Issue on the Air and In Print Published in Non-Profit TimesClick here to view the article
"How to Get More Cluck for the Buck When Distributing PSAs"
Synopsis: Two pamphlets - one for TV and the other for radio - provide practical tips for organizations who are planning PSA campaigns.
"Let's Clear the Air About PSAs"
Author: Jack McGuire
Synopsis: Stations are not obligated to grant a specific amount of airtime to community organizations, this article points out, along with several other tips and facts that can help non-profits get their message on the air in a very competitive environment.
"Marketing Your Message - Using Radio PSAs Effectively"
Author: B. Goodwill, Government Communications Magazine
Synopsis: Article outlines steps for effective distribution, packaging and evaluation of radio campaigns including the most popular material formats to distribute, the most desired lengths stations want, and the impact of post-campaign reminder mailings.
