Kenneth Cole Creates and Launches "We
All Have AIDS”
Public Service Campaign on World AIDS Day
Celebrities and leaders in the fight against
HIV/AIDS join forces with Cole, Viacom and the Kaiser Family Foundation
to help erase stigma
NEW YORK – Kenneth Cole, in conjunction with KNOW
HIV/AIDS, a joint public education initiative of Viacom Inc.
and the Kaiser Family Foundation, today unveiled the "We All
Have AIDS” campaign, which brings together key entertainment,
political, social and scientific leaders in an effort to foster needed
solidarity and to bring light to the devastating stigma associated
with those living today with HIV/AIDS. The goal is to encourage millions
to learn more, protect themselves, get tested and find treatment.
The effort includes an arresting photograph with a compelling message
about stigma that will be seen and heard by hundreds of millions via
newspaper, magazines, radio and outdoor public service advertisements
(PSAs), along with a new dedicated website, a t-shirt initiative and
public art installation.
The campaign exemplifies a unified response to the HIV/AIDS
epidemic, asserting that if anyone has AIDS we all do, and if it exists
anywhere it essentially exists everywhere. The tagline reads "We
All Have AIDS…If One Of Us Does.” In the print
and outdoor ads, the tagline is written across a photograph taken
by renowned photographer Mark Seliger. Among those pictured are President
Nelson Mandela, Archbishop Desmond Tutu, Sir Elton John, Alicia Keys,
Will Smith, Sharon Stone and Dame Elizabeth Taylor, all of whom are
shown stepping into cement, representing their commitment to the global
fight against HIV/AIDS. A public art installation of their footprints
along with their images will be on display in New York City’s
Bryant Park on December 1.
"Our goal is to create the largest public service campaign
in the history of the devastating HIV epidemic. After two decades,
stigma still challenges efforts to prevent, treat and to ultimately
cure HIV/AIDS. This coalition represents many of the world's most
accomplished, devoted and inspiring AIDS activists. With help from
these extraordinary role models we hope to foster solidarity so that
the world can focus on improving HIV prevention and treatment programs,
and support necessary AIDS research,” says Kenneth Cole.
As part of the campaign’s collaboration with KNOW
HIV/AIDS, the outdoor PSAs are running across Viacom’s
outdoor properties, including billboard, bus and bus shelter advertising
faces in the nation’s largest markets. Radio
spots feature Richard Gere, Barry Manilow, Ben McKenzie, Liza
Minnelli, Julianne Moore, Natasha Richardson and Mena Suvari, among
others, who lend their voices and read the "We All Have AIDS”
tagline aloud. These spots will air on a number of Viacom’s
179 Infinity Broadcasting radio stations, a majority of which are
located in the top 50 markets.
"For the past three years, KNOW
HIV/AIDS has brought together the power of our media brands and
Kaiser's expertise to spark a dialogue about the devastating effects
of AIDS," said Carl D. Folta, Executive Vice President of Viacom.
"Kenneth Cole, too, has been at the forefront of raising AIDS awareness,
and we believe the combined power of these shared visions will bring
a new level of urgency to the epidemic proportions this disease has
reached."
In addition, the "We All Have AIDS” print
PSAs are already scheduled to run in about 200 publications internationally,
including Vogue, French Vogue, Vanity Fair, Bell’ Italia,
Luna, InStyle, InStyle Spain, The New Yorker, The Sunday Telegraph,
Elle Belgique, Men’s Journal, Out, Us Weekly, Time, People,
Rolling Stone and many others. The six-page insert will also
run on World AIDS Day in The New York Times, Boston Globe,
and The Chicago Tribune.
"Uniting such a powerful, high-profile group sends
a strong and clear message that HIV/AIDS is an issue that deserves
the world’s attention and more still needs to be done,”
said Matt James, Senior Vice President, Kaiser Family Foundation.
Kenneth Cole has also created a new website (www.weallhaveaids.com)
that allows users to learn more about the disease and other HIV/AIDS
organizations, some of which are supported by the featured participants.
Additional information is available at www.knowHIVAIDS.org,
where users can locate a nearby HIV testing site and find more information
about the disease as well as ways to get involved in the fight.
Limited edition "We All Have AIDS” t-shirts
will be sold at Barneys New York stores, Kenneth Cole New York stores,
Theory New York stores, Scoop New York, Planet Blue in Los Angeles
and Louis Boston in Boston. Holt Renfrew in Canada and Selfridges
in London will also carry the t-shirts. The proceeds from the $35
t-shirt will go to the "We All Have AIDS” foundation to
help further promote solidarity and the eradication of the stigma
of AIDS through prevention and education programs.
About "We All Have AIDS”
More than two decades into the worst healthcare crisis the world has
ever known, stigma still challenges efforts to prevent, to treat and,
ultimately, to cure HIV/AIDS. Together with a persistent lack of access
to testing, care and treatment, stigma means that 90% of the people
living with HIV/AIDS don't know it. But by joining forces, we can
prevent, control and eradicate stigma. That is what the "We All
Have AIDS" campaign is about. Because if one of us has AIDS, we all
have it.
A not-for-profit charity is being formed to continue
the work of this campaign. The "We All Have AIDS” foundation
will become an independent entity, which will extend and expand efforts
to reduce stigma and build solidarity with education and prevention
programs. The Foundation's mission to eliminate stigma will rely on
the active partnership of a growing list of HIV/AIDS organizations,
key scientific, political and entertainment figures, and individuals
who will stand with this campaign in support.
About Kenneth Cole
Renowned American designer and humanitarian Kenneth Cole believes,
"It is great to be known for your shoes. It is even better to
be recognized for your soul.” Kenneth Cole joined the Board
of Directors of amfAR, The Foundation for AIDS Research, in July 1987,
became Vice Chairman in April 2002 and, on World AIDS Day 2004, was
named Chairman of the Board. Cole was the first designer to speak
out about HIV/AIDS with the first public service campaign he ran in
1985, photographed by Annie Liebowitz. Twenty years later he is the
driving force behind the "We All Have AIDS” campaign.
About KNOW HIV/AIDS
KNOW HIV/AIDS combines the power of Viacom’s
media brands and unmatched audience relationships with the public
health expertise of the Kaiser Family Foundation to foster awareness
of the disease and its prevention. Every Viacom division is involved
in the campaign, and 123 messages have aired to date, totaling $600
million in media value. Many of the PSAs are offered rights-free and
cost-free to other television or radio networks. Additionally, Viacom
properties, including CBS, UPN, MTV, BET, VH1 and Showtime, have produced
more than 46 television shows with HIV/AIDS themes seen by millions
worldwide. The campaign targets areas of the world where Viacom has
a concentration of assets, especially the United States and Europe,
and it partners with other companies to focus on regions most affected
by the disease. Outside of the United States, KNOW
HIV/AIDS is branded Staying Alive, building on MTV International’s
award-winning campaign of the same name, and encompasses the full
range of Viacom’s international properties.
Through a joint effort of KNOW
HIV/AIDS and the BBC World Service Trust, messages in seven languages
are broadcast to 60 million people in Africa and the Caribbean. In
Russia, the campaign has teamed up with Gazprom-Media, Russia’s
largest private media holding, to help implement a cross-platform
initiative on HIV/AIDS. KNOW HIV/AIDS is
working in China with MTV and CCTV for a branded AIDS awareness campaign
in the world’s largest country.
About Viacom Inc.
Viacom is a leading global media company, with preeminent positions
in broadcast and cable television, radio, outdoor advertising, and
online. With programming that appeals to audiences in every demographic
category across virtually all media, the Company is a leader in the
creation, promotion, and distribution of entertainment, news, sports,
music, and comedy. Viacom’s well-known brands include CBS, MTV,
Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, Infinity
Broadcasting, Viacom Outdoor, UPN, TV Land, Comedy Central, CMT: Country
Music Television, King World, Spike TV, Showtime, Paramount Parks,
and Simon & Schuster. More information about Viacom and its businesses
is available at www.viacom.com.
Earlier this year, the Company announced it would be
separating its businesses into two publicly traded companies, and
expects the transaction will likely be completed by the end of 2005.
The new Viacom will include MTV Networks (MTV, VH1, Nickelodeon, Nick
at Nite, Comedy Central, CMT: Country Music Television, Spike TV,
TV Land and many other networks around the world), BET, Paramount
Pictures, Paramount Home Entertainment and Famous Music. CBS Corporation
will consist of the CBS Television Network, UPN, Infinity Broadcasting,
Viacom Outdoor, Viacom Television Stations Group, Paramount Television,
King World, Simon & Schuster, Showtime and Paramount Parks.
About The Henry J. Kaiser Family Foundation
The Henry J. Kaiser Family Foundation is a non-profit, private operating
foundation dedicated to providing information and analysis on health
issues to policymakers, the media, and the general public. It is not
associated with Kaiser Permanente or Kaiser Industries. Information
on HIV/AIDS is available at www.kff.org,
and a daily news summary report on developments in HIV/AIDS is available
on www.kaisernetwork.org, the Foundation’s
free health information service.
# # #
"The We All Have AIDS” leaders featured in the
attached photograph:
- Zackie Achmat – Treatment Action Campaign (TAC) leader
- Dr. David Baltimore – California Institute of Technology
- Harry Belafonte – UNICEF Goodwill Ambassador
- Leigh Blake – Founder, President and CEO, Keep a Child Alive
- Bono - Founder of DATA
- Richard Gere – Founder of The Gere Foundation; Board Member
of Healing the Divide, sponsor of Elizabeth Glaser Pediatric AIDS
Foundation, amfAR and AIDS Research Alliance
- Whoopi Goldberg – Goodwill Ambassador for The American Health
Foundation
- Tom Hanks – Ambassador to Freeplay Foundation
- Sir Elton John & David Furnish- Elton John AIDS Foundation
- Ashley Judd – Board of Directors for PSI YouthAIDS
- Kami – 5 year old Muppet from Takalani Sesame, the
South African adaptation of Sesame Street who is HIV-positive.
- Alicia Keys – Spokesperson for Keep a Child Alive
- Larry Kramer – Founder of Gay Men’s Health Crisis
- Dr. Mathilde Krim – Founding Chairman of amfAR
- President Nelson Mandela - Nelson Mandela Children's Fund
- Eric McCormack – Project Angelfood
- Rosie O’Donnell – Founder, Rosie’s Broadway
Kids
- Natasha Richardson – National AIDS Trust Ambassador
- Will Smith – Ambassador for the Nelson Mandela Foundation
and hosted President Mandela’s 2005 46664 Concert
- Dr. Suniti Solomon – Set up first voluntary youth testing
and counseling center and AIDS Research Group in Chennai
- Sharon Stone – Chairman, amfAR’s Campaign for AIDS
Research
- Dame Elizabeth Taylor – Founding International Chairman
of amfAR and the Founder of the Elizabeth Taylor AIDS Foundation.
- Archbishop Desmond Tutu – Global AIDS Alliance
On The Radio
- Alan Cumming – co-hosted World AIDS Day 2004
- Barry Manilow – starred in Evening Under the Stars for AIDS
Assistance Program and performed at Two by Two for AIDS and Art
for amfAR
- Ben McKenzie – actor
- Johnny Reznick - musician
- Julianne Moore – supported Kids for Kids carnival in 2004
for Elizabeth Glaser Pediatric AIDS Foundation
- Liza Minnelli – performed for numerous AIDS fundraisers
for Broadway Cares and amfAR; attended Cinema Against AIDS gala
in Cannes
- Mena Suvari – actress
- Natasha Richardson – National AIDS Trust Ambassador
- Richard Gere – Founder of The Gere Foundation; Board Member
of Healing the Divide, sponsor of Elizabeth Glaser Pediatric AIDS
Foundation, amfAR and AIDS Research Alliance
- Sharon Stone – Chairman, amfAR’s Campaign for AIDS
Research
- Stanley Tucci – hosted Two by Two for AIDS and Art for amfAR
- Todd Murray – founded HIV/AIDS education organization Hope's
Voice after being diagnosed with HIV at the age of 20
- Wilmar Valderrama – won a bid to send children with AIDS
to Disneyland as part of Macy’s Passport AIDS fundraiser
Footprints
- Zackie Achmat – Director of AIDS Law Project; headed up
the Treatment Action Campaign to lobby for rights on behalf of HIV/AIDS
patients
- Dr. Drew Altman – President and CEO of Henry J. Kaiser Family
Foundation
- Dr. David Baltimore – California Institute of Technology
- Harry Belafonte -- Visited South Africa in June 2001 to
mobilize support for the campaign to fight HIV/AIDS
- Leigh Blake – founded Keep a Child Alive and Red Hot
- Jamie Lynn Discala – Participated in "amfAR Rocks”
in 2004
- Sister Mary Elizabeth – founded AIDS Education Global Information
System (AEGIS), the world’s largest database for AIDS and
HIV information
- Jennifer Esposito – AIDS PSA for Cable Positive in
2005
- Dr. Anthony Fauci – A key advisor to the White House and
Department of Health and Human Services on global AIDS issues; Director
of National Institute of Allergy and Infectious Diseases
- David Furnish – Attended Fashion Fights AIDS Campaign at
Kensington Palace
- Richard Gere – Founder of The Gere Foundation; Board Member
of Healing the Divide, sponsor of Elizabeth Glaser Pediatric AIDS
Foundation, amfAR and AIDS Research Alliance
- Elizabeth Glaser – co-founder of Elizabeth Glaser Pediatric
AIDS Foundation
- Whoopi Goldberg - Goodwill Ambassador for The American Health
Foundation
- Dr. Howard Grossman - specialist in HIV medicine
- Tom Hanks – Ambassador to Freeplay Foundation
- Dr. David Ho – CEO of Aaron Diamond AIDS Research Center
- Sir Elton John – Founder of Elton John AIDS Foundation
- Ashley Judd – Youth AIDS Global Ambassador
- Kami – HIV-positive puppet on Sesame Street
- Alicia Keys – Spokesperson for Keep A Child Alive
- Billie Jean King - a director of the National AIDS Fund and the
Elton John AIDS Foundation
- Larry Kramer – Founded GMHC and ACT UP; writer and AIDS
activist, HIV positive
- Dr. Mathilde Krim – founding chairman of amfAR
- Nathan Lane – Broadway Cares/Equity Fights AIDS
- Greg Louganis – HIV-positive since 1988
- Barry Manilow – starred in Evening Under the Stars for AIDS
Assistance Program and performed at Two by Two for AIDS and Art
for amfAR
- Eric McMormack – hosts AIDS Walk LA annually
- Christopher Meloni – participated in Cable Positive’s
"Join the Fight,” an HIV/AIDS awareness and prevention
campaign and Kids for Kids carnival for Elizabeth Glaser Pediatric
AIDS Foundation
- Liza Minnelli– performed for numerous AIDS fundraisers for
Broadway Cares and amfAR; attended Cinema Against AIDS gala in Cannes
- Rosie O’Donnell – Founder, Rosie’s Broadway
Kids
- Dr. Peter Piot – Executive Director of UNAIDS
- Natasha Richardson – National AIDS Trust Ambassador
- Bill Roedy – President of MTV Networks International and
Chair of Global Business Council on HIV&AIDS
- Dr. Allan Rosenfield – Chairman of the New York State Department
of Health AIDS Advisory Council and amfAR board member
- Dr. Ruth Ruprecht – professor of medicine at Harvard Medical
School; a pioneer on researching women and HIV/AIDS since the early
days of the epidemic
- Joel Schumacher – Directed AIDS PSAs for Cable Positive
in 2005
- India Sebastian – Son of Leigh Blake
- Dr. Mervyn Silverman – amfAR board member
- Will Smith – Ambassador for the Nelson Mandela Foundation
and hosted President Mandela’s 2005 46664 Concert
- Dr. Suniti Solomon – documented first evidence of HIV infection
in India; member of national technical team on women and AIDS,
and advisory board of IAVI-India
- Sharon Stone – Chairman, amfAR’s Campaign for AIDS
Research
- Peter Staley – amfAR board member
- Dame Elizabeth Taylor – Founding International Chairman
of amfAR and the Founder of the Elizabeth Taylor AIDS Foundation.
- Archbishop Desmond Tutu – Global AIDS Alliance
- Jeffrey Wright – AIDS PSA for Cable Positive in 2005